Ask Tog: I have met the enemy and he is us.

Tog says that this is the most important column he has ever written.

“Certainly their battles are not over. Most companies still don’t test, as is more than obvious, but those that don’t at least now know they are failing to do something they really should be doing. Such are not the circumstances for we user-experience flower-hoppers, or whatever touchy-feely name we might be calling ourselves this fortnight.”