Dear News Media: Create News For People Who Have Never Read A Newspaper
OK, look: Breaking away from old conventions is hard. I get it. But it doesn’t make sense to force the norms of 50 years ago onto people whose parents weren’t even born then.
Adapting a newspaper for the modern web isn’t good enough for people who never read newspapers in the first place. We deserve something new
“Deserve”, really? I think what you meant is “want”.
I understand the overall sentiment, but…
This kind of layout is what we’d expect from a newspaper. But something created for a young and sophisticated audience needs better design, better visual hierarchy and more color. We grew up in the age of iPod ads, and for us, design matters.
Of course only the young are sophisticated enough to know and understand that design matters.
Here’s a tip. If you want to get the most out of the news, read real, printed newspapers. Really, it solves many of the problems described in the article.